|
THERE'S A TIME BOMB TICKING AWAY AT YOUR INTERNET MARKETING SUCCESS! LEARN HOW TO PROTECT YOURSELF AND DEACTIVATE IT BEFORE IT'S TOO LATE!
The Art of Online Damage Control will teach you how to protect your online business and how to avoid becoming a target of an unscrupulous smear campaign!
DISCOVER HOW CRISIS MANAGEMENT TURNS DANGER INTO OPPORTUNITY...
You may understand the art of superior customer service. You may know everything there is to know about your product. Now you'll learn how effective crisis management can not only save your business, but actually improve it.
DON'T GET CAUGHT OFF GUARD!
 |
The Art of Online Damage Control illustrates in dynamic detail how to safeguard your online business and how to avoid the headaches that could come from not being prepared in advance. |
Dear Friend,
Congratulations! You have built a successful online business. You're finally your own boss and you earn money while you sleep. You want to count the money that's poring in, expand your site, and maybe even open another online business. The last thing you want to do after tasting success is go back to the basics. However, if you don't have a crisis management plan you can activate immediately, you may wake up to an inbox full of hate mail and worse - cancelled orders and former customers.
THIS GUIDE WILL TEACH YOU HOW TO DEVELOP A RAPID RESPONSE PLAN TO HANDLE SPECIFIC THREATS
Ask Yourself:
What is my plan of action for dealing with disgruntled customers, legitimate complaints, or an all-out smear campaign?
Unless you are equipped with a clear and concise damage control plan, you'll spend critical crisis moments wondering what happened.
Once you understand how crises can actually improve your business, you'll look forward to the opportunities a practical yet powerful damage control plan will reveal to you. As much as you may strive to keep your customers happy, there will be times when they are not. Whether unhappy customers are the result of an error on your part or unwarranted negative publicity, you must be ready to go into full battle mode to defend your business and your bank balance.
IN THIS GUIDE YOU'LL LEARN:
- 5 critical steps to effective damage control.
- The 4 R's to successful crisis management.
- 3 pivotal tips to help you respond to unfounded customer complaints.
- 2 damage control principles that every successful Internet business already has in place.
- 2 key elements every crisis management plan must have.
PLUS...
What you need to know about Internet law and libel NOW!
 |
DON'T LEAVE YOUR ONLINE BUSINESS VULNERABLE TO UNFOUNDED NEGATIVE PUBLICITY ONE MORE DAY!
|
|
This
is like having an insurance policy to guard against
character attacks.
Jeff,
WOW!!! This is an awesome book, and it is definitely
one that any serious Internet Business Owner needs
to have in their library. This is like having an
insurance policy to guard against character attacks.
I found your style and approach very candid and
extremely professional. The interjection of
real-life case-studies is excellent and definitely
keeps the reader engaged.
This needs to get in front of some of the serious
players on the Internet. This is a message that any
website owner that is serious about turning a profit
needs to understand.
Thanks for sharing this information.
Dennis Gerik
www.YourWebinarAdvisor.com |
The Art of Online Damage Control is power packed with everything you need to know to understand crisis management, its online application, and it includes the building blocks you need to construct your exclusive damage control plan.
The Art Of Online Damage Control Exposes The Internet Marketer's Deadliest Enemy And Provides Step-By-Step Instructions On How To Turn These Negatives Into Positives.
|
WOW...what a great and practical ebook!!
Hi Jeff,
WOW...what a great and practical ebook!!
You have covered an area of business that often
times is forgotten. That area
is simply put in question form, "How do you protect
your business when a
crisis happens?"
It reminds me of the old adage, "Insurance is not
worth a &#?/$@, UNTIL YOU
NEED IT.
Truer words were never spoken. We gripe because we
have to pay insurance
premiums, but when a catastrophe hits, we are
grateful for having to pay the
premiums as our catastrophe is covered.
This is what you have so professionally done with
The Art of Online Damage
Control. You have outlined what planning needs to be
done and how to
implement this plan if a business is hit with a
crisis.
In today's society, the elements of crisis are all
around us. We have to deal
with more lawsuits today than ever before. Your
stated elements of an
effective crisis plan provide the blueprint for the
establishment of a crisis
plan for any damage control. We have all worked hard
applying our "sweat and
tears" to the building of our business. It would be
an oversight on the part
of all business owners not to provide a plan for any
crisis which may occur to
damage or maybe even eliminate our business
completely.
The Art of Online Damage Control provides planned
formulas and directions for
giving each of us, the "insurance" to protect us
against invasions by those
who intend us harm and to "insure" that the most
important asset in our online
business, our loyal customers, are protected from
the affects of these
invasions.
Thank you for providing this most valuable resource
to work from. I highly
recommend it to all who are exposed to your
offering.
My Best,
Jim Kelley
www.adamantineezine.com |
|
I
realized how easy it is for somebody to attack my
business through the internet.
Hi
Jeff,
I
thought I knew it all, but ‘The Art of Online Damage
Control’ shocked me and opened my eyes.
I’m an offline-entrepreneur since 1987, so I already
have tons of entrepreneurial experience and I do all
the planning that a good business is supposed to do.
I never thought this was not enough. Yes, I never
thought or knew about the damage that could spread
through the internet and crush my business in a
matter of hours.
In your book you share a lot of stories what
happened to large and small companies from all over
the world. That did the trick. I realized how easy
it is for somebody to attack my business through the
internet. May it be a competitor or just a just a
weirdo who’s killing his time.
I can’t
imagine how devastating it would be to loose my
online business, the result of many years of work,
within a few days - just because I was not prepared.
So I thank you most for not only explaining the
risk, but also offering a detailed step by step
action plan to keep control. Now I have a plan that
will save my business only because I had it prepared
before I need it – because when the damage is done
it’s too late to make a plan.
Jeff, it’s great that you finally exposed this
little known information. My recommendation to every
business owner: Go get this book, otherwise you hand
over control about your business to your competitors
or to any weirdo on the net who picks you. And who
should be the only one to control your business?
Yep, you got it…
Ralf Skirr
www.HomeofInternetMarketing.com |
The Art of Online Damage Control is filled with powerful examples of entrepreneurs who failed to exercise damage control and crisis management and what happened to them! You'll also read the explosive details about how giant corporations like Microsoft and JetBlue effectively executed pre-planned damage control applications when faced with crisis and how it impacted their images.
The Art of Online Damage Control reveals...
The Secret Of Internet Marketing That No One Will Find Out About!
Most damage control is done quietly, routinely, and very efficiently, almost without anyone noticing what is happening. That's the point: When you are successful at controlling damage, no one finds out about it.
This essential guide is packed with practical instructions on how to take control of the situation when someone attacks your online business. Learn exactly which steps to take to protect your business and your revenue.
|
Tools
that will allow me to anticipate and counter-act any
public opinion damage to my business.
Hi
Jeff,
I've just finished reading The Art of Online Damage
Control, and I wanted to thank you right now for
writing this book.
Hey, you brought to my attention things that can
make or break my business! Or rather, that can
prevent it from breaking.
At any time, a badly-handled crisis could wipe me
out. And the bigger I grow, the more likely it is to
happen. I make a bigger target, you know. And I have
more to lose, too.
Still, we internet marketers are always so busy
creating the next product, managing the next JV,
running the next promotion, that we don't make the
little time necessary to ensure our success is
durable.
No longer, as far as I am concerned, thanks to your
book. You've given me both the motivation and the
understanding to create the processes and tools that
will allow me to anticipate and counter-act any
public opinion damage to my business, and turn them
to my advantage!
Keep up the good work,
Ao "Damage Controlling" Quies
www.QuietSense.com
|
|
Contents
INTRODUCTION
Your worst-case
scenario
The vital
importance of crisis planning
Expect the unexpected
The difference between winning and losing
A master of the art of damage control
What an ancient language teaches about crisis
management
Develop a winning attitude toward crisis
planning
STEP 1
Be prepared
Why every business must
have a damage control plan
Internet libel—a serious legal matter
To sue or not to sue?
The elements of an effective damage control plan
The elements of an effective crisis
communication plan
Forecasting a crisis
STEP 2
Identify the
damage
How to respond to rumors
and lies
How to deal with anonymous accusations
How to respond to a negative review
A damage control checklist
How to respond to unfounded customer complaints
STEP 3
Isolate the
damage
Trust your intuition
Treat every potential crisis as if it were a
life-threatening injury
What consumers expect from you in a crisis
STEP 4
Control the
damage
Control the message
Be honest
Accept responsibility
Act quickly
Go the extra mile
STEP 5
Evaluate your
performance
Build a customer feedback
loop into your damage control plan
Unhappy customers are your greatest source of
learning
CONCLUSION
Truth always
triumphs in the end
When the dust clears, the
good guys are the ones still standing
How to deal with the Darth Vaders of the
Internet
|
|
Your
guide gives me a firm assurance.
Dear
Jeff,
Your guide gives me a firm assurance that indeed
doing business online is safer and less riskier as
long as we understand how to control the online
damage that may occur.
I believe that everyone who would like to do
business online for at least 5 years need to read
your guide and take advantage of it.
Best regards,
Indratno Widiarto
www.infopreneurworld.com
|
TAKE CONTROL NOW!
You'll discover simple and straightforward tips to develop strategies to effectively communicate with your customers during a crisis. The Art of Online Damage Control features specific step-by-step instructions for you to create your unique crisis management system.
You'll also learn about Internet law, libel, jurisdiction issues, and why you should never fight fire with fire!
WARNING!
You must be proactive. These steps are specifically designed to aid you in formulating your own personal damage control plan BEFORE the crisis occurs. Once the crisis hits, and like death and taxes, it will, you must be ready to act. This guide not only shows you how to devise your crisis management plan, but how to instantly implement it when the time comes.
You'll learn how to deal with disgruntled customers, legitimate customer complaints and outright lies. The Art of Online Damage Control offers proven methods to be successful while winning the battle against rumors and lies every time!
Continental Airlines had no time to waste after a recent transatlantic flight left passengers nauseous and disgusted when raw sewage ran down the aisles. Afterwards, passengers were all too ready to complain to the news media and the story received international attention. One passenger told CNN he felt physically abused and neglected.
Continental issued a public apology and contacted every single passenger to issue travel vouchers for future flights. While it turns out the problem was caused by someone flushing rubber gloves down the toilet Continental's reputation was immediately on the line and they acted fast.
The Art of Online Damage Control provides you with everything you need to know to resolve negative publicity and to retain loyal, revenue generating customers.
|
100% Money Back Guarantee
Here's My Simple,
No-Nonsense, Zero-Risk, 100% Money Back Guarantee.
If you are not completely blown away by this book within the first 8
weeks (that's 56 days to read and decide) then I will happily refund
every cent immediately - no matter what your reason.
|
It's time to formulate your unique damage control plan. Get The Art of Online Damage Control
for only $47 $27.
|
Get
INSTANT ACCESS with
either Credit Card or Paypal Payment.
 
|
MASTER THE ART OF ONLINE DAMAGE CONTROL BEFORE IT HAPPENS!
Sincerely,
Jeff Sinclair
P.S. It doesn't have to be your fault for a crisis to happen and the fall-out to fall on you. You've been in control up to this point. Stay in control. This guide will show you how.
Central Contact and Support
|
